Elfatrany

Who we serve

We work with people who take their work seriously.

We are selective about engagements because we want to be honest about the work. The four groups below are the places we tend to do our best work, with the signals we look for and the kinds of engagements that follow.

Mutual fit

What we look for in a partner.

Engagements work when both sides agree on a few things up front. We tend to do our best work when these are true.

  • 01

    Decisions can be made by people in the room. We don't run six-week approval gauntlets well.

  • 02

    The team you have is competent. We are here to add to it, not to replace it.

  • 03

    There is a real budget for the real problem. We will tell you if the budget and the ambition are not aligned.

  • 04

    You want counsel, not validation. We are at our most useful when the answer is unwelcome.

Not sure if your work is a fit?

The best way to find out is to tell us about it. We respond to everyone, and we will tell you straight if we are not the right partner.